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Take the well-known example of the Toyota Prius. This hybrid car was not the result of user-centered innovation. Toyota started to design the Prius in 1994, when user-centered analysis and market data were pulling auto manufacturers in a different direction: toward heavy, gas-guzzling SUVs. The Prius was a proposal — a vision that came from a better understanding of the future evolution of the socio-cultural and economic scenario. Now, more than a decade after it was first launched, people like it, even if they did not ask for it when it was conceived. And thanks to its early start, Toyota is well ahead of its competitors.
Posted on March 20, 2010 with 28 notes
Source: blogs.hbr.org
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Harvard Business Review:
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“Tennessee Williams saves everything up in a trunk and then sends it out to a storage place. I started off myself with trunks and the odd pieces of furniture, but then I went around shopping for something better and now I just drop everything into the same-size brown cardboard boxes that have a color patch on the side for the month of the year. I really hate nostalgia, though, so deep down I hope they all get lost and I never have to look at them again. That’s another conflict. I want to throw things right out the window as they’re handed to me, but instead I say thank you and drop them into the box-of-the-month. But my other outlook is that I really do want to save things so they can be used again someday.”
The Philosophy of Andy Warhol, page 145.
